Fees Aren’t the Only Cost
Fees aren’t the only cost to be considered, just perhaps the easiest to see. We see every day the huge cost of not properly planning, including the common paralysis that sets in and corresponding opportunity cost of sitting in cash.
Or perhaps it's the cost of improperly structuring accounts which costs a person unnecessary taxes.
Costs should absolutely be considered, just make sure you truly understand all of them to find the best value.