Cliches may be True, but they Aren’t Enough
Just as many investors panic in scary markets, too many “advisors" rely too heavily on clichés to quell their concerns. It isn’t enough. Clients deserve better, and deserve a solid explanation of how markets work, why their plan is in fact ok and why your advice is in fact the better alternative path. The problem is many advisors are actually just salespeople in disguise and don’t actually know how to explain one, let alone all, of those items. Clichés don’t inspire conviction, concrete answers do - insist on them.